EP 204: HIRING SMARTER, NOT HARDER WITH ANDREA HOFFER

Andrea Hoffer is an experienced Talent Acquisition & Management strategist and entrepreneur, passionate about building exceptional teams. As the founder of aha! Talent Experts, she has helped businesses across the country improve recruitment processes, align hiring with company culture, and develop employer brands that attract top talent.

With over 30 years of experience in recruitment and nearly two decades as a successful business owner, Andrea understands firsthand how great hires drive long-term success. A Certified AI Consultant, she blends technology with human insight to streamline hiring, optimize talent acquisition, and create customized onboarding experiences.

Andrea is also a sought-after keynote speaker and the author of Hire Higher. With a mission to empower both companies and candidates, she specializes in crafting hiring strategies that not only fill positions—but build cohesive, high-performing teams.

In this episode, Andrea joins Michelle to talk about why your hiring strategy might be broken—and how to fix it. They dive into the hiring mistakes most retailers make, the power of an authentic employer brand, and how to leverage simple tools like AI, one-way video interviews, and social media to build an all-star team.

 Andrea also introduces her Dream Hire framework and shares tips for creating effective job postings that attract the right people from the start.

We are doing our first-ever open call! You can submit your store or favorite store to be on the podcast because every store has a story behind it! Go to theretailwhorepodcast.com, click on SUBMIT YOUR STORE, fill out an easy form and we’ll see you on the mic!

What’s Inside:

• How to write job descriptions and job postings that actually attract the right candidates
• Why “you made an impression” cards help turn great customer service into great hires
• The role of pre-hire assessments, one-way video interviews, and AI in modern retail hiring

Mentioned In This Episode:
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aha! Talent Experts Website