Oct. 8, 2025
EP 213: MERCHANDISING THAT SELLS BEYOND THE DISPLAY

In this episode, Michelle Sherrier opens up about her hands-on experience transforming Lucy’s store and reflects on the deeper role merchandising plays in retail success. From buying strategies to storytelling through displays, she highlights why embracing change is essential when working with a consultant. Michelle also unveils her new monthly Zoom consulting option, designed to bring expert insights to retailers at an accessible price point.
We are doing our first-ever open call! You can submit your store or favorite store to be on the podcast because every store has a story behind it! Go to theretailwhorepodcast.com, click on SUBMIT YOUR STORE, fill out an easy form and we’ll see you on the mic!
What’s inside:
- Behind-the-scenes of Lucy’s and Southwest Reflections renovations—and what made them successful.
- Why merchandising is more than displays—it drives sales, customer experience, and brand storytelling.
- How Michelle’s new Zoom consulting can support retailers who need fresh eyes without breaking the bank.