SIGNAGE, SALES, AND DISPLAY STRATEGIES - SHELF TALK WITH CO-HOST SUSAN ESAYIAN!

Susan and Michelle are back with another action-packed episode of Shelf Talk! In this conversation, they kick things off with a quick catch-up and get into what it’s like working alongside their husbands, including a juicy business conversation about a car wash.
They dive into plans to collaborate with sponsors and grow the community, what’s in store for the upcoming show season, and the impact of tariffs. Susan and Michelle also tackle submitted questions from fellow retailers on signage and sale strategies and display theme ideas between Christmas and Valentine’s Day and between August and September.
Ask Michelle and Susan for Shelf Talk! Michelle and Susan will be co-hosting an episode every month! We’re diving into all things design, display, and merchandising—and we want to hear from you! Got a question? Submit it by going to theretailwhorepodcast.com, clicking on SHELF TALK, and we’ll answer it in an upcoming episode. Let’s talk shop and bring your ideas to life!
What’s Inside:
- The impacts of tariffs on retailers so far
- Ideas to maximize signage and sales strategies
- How to tackle display designs in between peak seasons
Mentioned In This Episode:
susan@ruepatois.com
Ruepatois.com
Rue Patois on Instagram
MC Design Collaboration on Instagram