Laci Hewett is the founder and CEO of Saltwater Boys Company, a premium coastal-inspired boys’ clothing brand based on Saint Simons Island, Georgia. What started as one crab tee sold in a Facebook mom group has grown into a thriving lifestyle brand carried by hundreds of boutiques, Ron Jon Surf Shop, and two flagship retail stores.
In this episode, Laci shares the real story behind her rapid rise from accidental entrepreneur to leading a beloved national brand—while juggling motherhood, marriage, and massive growth.
What’s Inside
1. How one simple idea turned into a booming wholesale and retail business
2. The realities of scaling quickly—cash flow, trade shows, growth pains, and boundaries
3. Why authenticity, community, and showing up as yourself still win in retail today
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