Jamie Carl is the Owner + Founder of Serge + Jane in Mpls, MN, a Lifestyle Boutique featuring Men's, Women's, Kids, Pets, Vinyl, Home + Gifts in a 3 story shop (4 including an open air rooftop where they host fashion shows, trunk shows, pop-ups + always a DJ + dance party). She spent 15 years at Target Corporation across Merchandising, Buying, and Marketing before leading the Internal Events Team, producing everything from Board Meetings to 10,000 person National Team Meetings with guest speakers, musicians, and fashion shows. She later stepped away to focus on family while fine-tuning her vision for the shop. In this episode, Jamie shares how she translated large-scale event expertise into immersive in-store experiences.

Misty Stachel is the founder and owner of 85 Local, a boutique that blends locally made goods with unique, high-quality finds while supporting small businesses. With a strong focus on curation, merchandising, and community, she creates an elevated and inspiring shopping experience through events, vendor partnerships, and thoughtful displays. In this episode, Misty shares how she leverages local makers and trends to drive engagement and customer loyalty.

Emily Butler is the co-Founder and Chief Creative Officer of Karson Butler Hospitality Co. and the visionary behind the historic Ah Louis Store in San Luis Obispo. She has reimagined the 150+ year old shop into a hospitality-driven retail experience, blending curated gifting with community initiatives like The Bell Society and Mahjong Social Club. With nearly two decades in event design and brand strategy, she brings a unique lens to modern retail. In this episode, Emily shares how hospitality and storytelling can transform retail into a space for connection.

In this episode, Jamie, Misty, and Emily break down how modern retailers are evolving beyond traditional selling into experience-driven spaces that build community, increase foot traffic, and create long-term customer loyalty through events, merchandising, and intentional in-store strategy.

What’s Inside:

How retailers are using Mahjong and events to drive foot traffic, community, and repeat visits
The real economics behind workshops, classes, and in-store experiences (and where profit actually comes from)
Practical ways to start small with experiential retail—from setup and staffing to product strategy and partnerships

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