Tori Dahl’s passion for scent began when she was a little girl growing up on three acres in the Texas hill country. In the spring, Mountain Laurel would bloom with fragrant purple blossoms. On Saturday mornings she would wake to the sound of her father mowing the lawn and open her window to breathe in the scent of freshly cut grass mixed with Mountain Laurel. Years later, that scent still triggers memories of comfort and home.

Smell and emotion are stored in our brains as one memory. This is why fragrance has the powerful ability to influence our mood and well being.

With a background in business, design, and home decor, Tori understands the importance of curating beautiful spaces not only through art and furnishings but also through fragrance. In 2019 she began developing a line of home fragrances and perfume. Her collection is built around custom blended signature scents made with carefully selected ingredients. Each fragrance is thoughtfully named to reflect the emotion or feeling it evokes.

The signature fragrances Love, Clarity, Refuge, Shine, Serenity, Escape, and Tranquility are available in wax melts, linen and room sprays, reed diffusers, and perfume.

With every breath, her hope is to help people reconnect with meaningful memories while creating a beautiful atmosphere within their homes.

In this episode, Tori shares the story behind her fragrance brand and the inspiration that came from childhood memories, creativity, and a passion for designing meaningful spaces. She discusses the process of creating signature scents and how fragrance can shape the emotional experience of a home.

What’s Inside This Episode

Why scent and memory are so strongly connected in the brain
The process behind creating custom signature fragrances
How fragrance can transform the mood and atmosphere of a home

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