Natalie Kracht

Natalie Kracht is the owner and creative force behind Natural Grind and The Collective in Grundy Center, Iowa. What started as a small coffee shop dream has grown into a thriving community hub known for its warm atmosphere, inspired merchandising, and deeply personal touch. Natalie has built her businesses with an artist’s eye and an entrepreneur’s heart—curating clothing, home décor, gifts, and coffee experiences that make people feel seen, welcomed, and connected. She brings together quality craftsmanship, trend-forward style, and intentional storytelling, earning Natural Grind recognition among Iowa’s standout coffee shops and establishing The Collective as one of the area’s most thoughtfully curated boutiques.

Beyond her businesses, Natalie is known for her resilience, generosity, and passion for community. She honors the legacy of her late husband Shawn through continued growth, creativity, and service, all while embracing new chapters with authenticity. Her work blends entrepreneurship with heart—whether she’s hosting events, fostering local collaborations, uplifting women through style, or simply greeting customers with a smile and a great cup of coffee. Natalie’s mission is simple: create spaces where people feel good, feel welcome, and feel inspired to shine.