Videos

July 3, 2025

Discussing Bike Sales, Merchandising Displays, and Upcoming Pride Windows

šŸ³ļøā€šŸŒˆ Linnaea’s store isn’t just beautiful—it’s full of meaning too! From statement tables to a pride window competition, every display has a story. ✨ Oh—and yes, there’s always a Christiania bike merchandised front and center 🚲 šŸ’¬ Watch the full story now & don’t forget to subscribe! #RetailDisplay #StoreDesign #VisualMerchandising…

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July 2, 2025

Finding Inspiration Through Outdoor Adventures and Travels #retaillife

šŸŽ™ļø Today’s episode is here — and it’s a beautiful one! Linnaea shares how she went from seasonal hire at 16 to owning and evolving one of Santa Cruz’s most beloved shops, Artisans & Agency. ā¤ļø ✨ What’s inside: • How she transformed the store while honoring its roots •…

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July 2, 2025

BUILDING A LEGACY OF CRAFTSMANSHIP WITH LINNAEA

Linnaea is the passionate owner of a beloved Santa Cruz institution that has evolved into a creative hub for American-made art, design, and feel-good goods. She first joined the store as a 16-year-old seasonal hire in 1993 and, 16 years later, celebrated her anniversary by buying the business. Since then,…

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June 20, 2025

Successful Social Media Strategies for Brand Promotion- Showcasing a Day in the Life and Employee

#TheRetailWhorePodcast #HiringTips #RetailHiring #RecruitSmarter #EmployerBrand #HiringHelp #RetailTeamBuilding #RetailLife #RetailPodcast #RetailStories #StoriesAndLessons #PodcastsOfIG #PodcastsOfInstagram #SmallBusiness #SmallBusinessAdvice #RetailAdvice šŸ””SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/@theretailwhorepodcast Follow my social media accounts: Facebook - https://www.facebook.com/theretailwhorpodcast/ Instagram - https://www.instagram.com/theretailwhorepodcast/ Tiktok - https://www.tiktok.com/@retailwh.repod

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June 18, 2025

Avoiding Pitfalls in the Hiring Process #podcast #hiringtips

šŸŽ™ļø NEW episode is live with hiring pro Andrea Hoffer! If hiring feels hard, you’re not alone. Andrea and I break down how to attract the right people—and what most retailers get wrong when building a team. ✨ What’s Inside: āœ”ļø How to write job posts that actually work āœ”ļøā€¦

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June 18, 2025

HIRING SMARTER, NOT HARDER WITH ANDREA HOFFER

Andrea Hoffer is an experienced Talent Acquisition & Management strategist and entrepreneur, passionate about building exceptional teams. As the founder of aha! Talent Experts, she has helped businesses across the country improve recruitment processes, align hiring with company culture, and develop employer brands that attract top talent. With over 30…

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June 5, 2025

Navigating the Company's Educational Offerings

Want to know where top retail training really happens? 🧠✨ Bob Negen breaks it down—Retail Brilliance isn’t just a course... it’s the whole platform! šŸ”„ šŸŽ§ Catch the full convo now! #RetailWhorePodcast #BobNegen #RetailBrilliance #RetailTips #RetailTraining #YouTubeShorts #IndependentRetailer #RetailSuccess #RetailPodcast #ShopLocal #RetailLife #RetailPodcast #RetailStories #StoriesAndLessons #RetailLife #PodcastsOfIG #PodcastsOfInstagram #RetailMerchandising #RetailDesign…

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June 4, 2025

Feedback on Entrepreneurship Book 'The Gap and the Gain'

šŸŽ§ New episode is LIVE with retail powerhouse Bob Negen! We dive into the real stuff—tariffs, sales teams, and what it takes to thrive in today’s retail world. šŸ’„ ✨ What’s inside: — How to handle rising tariffs without losing profit — Smart ways to train a top-performing sales team…

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June 4, 2025

THRIVING IN UNCERTAINTY WITH BOB NEGEN

Bob Negen is a retail powerhouse, co-founder of WhizBang! Retail Training, and creator of Retail Brilliance, a cutting-edge educational platform for independent retailers. With a storied past as a kite shop owner and over two decades helping retailers master everything from sales to strategy, Bob joins Michelle for a deep,…

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May 30, 2025

From Retail Roots to Corporate Trend Forecasting

šŸ””SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/@theretailwhorepodcast Follow my social media accounts: Facebook - https://www.facebook.com/theretailwhorpodcast/ Instagram - https://www.instagram.com/theretailwhorepodcast/ Tiktok - https://www.tiktok.com/@retailwh.repod

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May 29, 2025

SIGNAGE, SALES, AND DISPLAY STRATEGIES - SHELF TALK WITH CO-HOST SUSAN ESAYIAN!

Susan and Michelle are back with another action-packed episode of Shelf Talk! In this conversation, they kick things off with a quick catch-up and get into what it’s like working alongside their husbands, including a juicy business conversation about a car wash. They dive into plans to collaborate with sponsors…

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May 28, 2025

I’m talking with Steven Henke from DAP Health

šŸŽ§ Today’s episode is live! I’m talking with Steven Henke from DAP Health about how Revivals Stores help connect people to life-changing healthcare—through thrift! We chat about his journey from Target to Palm Springs, how he curates each store, and the wildest donations he’s seen. šŸ’¬ What’s inside: šŸ›‹ļø Curating…

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May 28, 2025

LEADING A RETAIL REVIVAL WITH STEVEN HENKE

Steven Henke is the Chief of Brand Marketing at DAP Health. DAP Health (DAP) is an advocacy-based health center in Palm Springs, CA, serving over 8,000 patients, offering medical and mental healthcare, STI testing and treatment, dentistry, pharmacy, and lab. A variety of wraparound services enable patients to experience optimal…

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May 22, 2025

Thriving Small Business Community in Our Local Town

Yesterday’s episode with Sara Vaskov & Bailey Weaver of @handsgalleryslo is a love letter to local retail. šŸ’› They share how their downtown SLO community — mostly women-owned small businesses — chooses collaboration over competition ✨ Inside the episode: — Building an award-winning store — Smart buying & merchandising tips…

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May 21, 2025

Collaborative Store Management and Delegation

šŸŽ™ļø New episode out now with the amazing Sara & Bailey from Hands Gallery in SLO! They share how they turned their gift shop into an award-winning retail gem — and how they manage it all as a powerhouse mother-daughter team. šŸ’« šŸ‘‡ What’s Inside: 1.How they split store duties…

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May 21, 2025

ALL HANDS ON DECK WITH SARA VASKOV AND BAILEY WEAVER

Sara Vaskov has been in the San Luis Obispo retail scene for over two decades. She began working at Hands Gallery 22 years ago and became the owner in 2016, leading the shop through years of growth and evolution. Beyond running a thriving small business, Sara is deeply involved in…

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May 14, 2025

LOCALS ONLY WITH MISTY STACHEL

Misty Stachel is the founder and owner of 85 Local, a carefully curated boutique that blends locally made goods with unique, high-quality finds from beyond Arizona. With a passion for retail and community, Misty has created a shopping destination where customers can discover one-of-a-kind gifts, stylish apparel, and must-have home…

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May 7, 2025

RETAIL ROUNDTABLE WITH EMMA LEWIS (RARE FORM), SONIA MCMORAN (HOME/WORK), SASHA VARNI (WISH)

Emma Lewis is the owner of Rare Form and The Twentieth, both based in Chicago. Emma works to digitally restore and reinterpret 100-year-old designs to create unique greeting cards, stationery, and more. Through her work, her goal is to empower and affirm others with a brand that combines vintage images…

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April 30, 2025

STUNNING, STAND-OUT DISPLAYS - SHELF TALK WITH CO-HOST SUSAN ESAYIAN!

Susan and Michelle join forces again for another episode of Shelf Talk! Here, they kick things off with a recap of Susan’s recent trip to New Orleans and all the fun shops she explored while there. Next, they share some of their favorite displays found on Instagram and discuss their…

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April 25, 2025

Making Spaces More Inclusive and Accessible

I had an eye-opening conversation with Gloria Chou about how generational trauma shows up in business—especially for women. She shared her powerful story of overcoming deep-rooted struggles from her past, and how that impacts her approach to running a business today. Give it a listen and let me know what…

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April 23, 2025

PR FOR A NEW AGE WITH GLORIA CHOU

Gloria Chou is an award-winning PR strategist and host of the top-rated Small Business PR Podcast. Known for her untraditional yet proven approach to PR which makes visibility and access to media accessible for anyone, Gloria helps BIPOC and female founders get featured organically in top-tier media without needing PR…

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April 23, 2025

Crafting Effective Email Openings- Personalization and Relevance

In today’s episode, I’m chatting with PR expert Gloria Chou on everything from pitching your product to breaking free from ā€œbro marketingā€. We also dive into making spaces more inclusive and her experience with psychedelic-assisted therapy. You don’t want to miss this one – listen now! #PodcastPreview #GloriaChou #SmallBusinessPR #PRTips…

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April 18, 2025

Embracing the Gift Schedule- Storytelling and Discovering the Jewelry Line

Had an amazing chat with Marrin Costello on yesterday’s episode! She shared how resilience and quick thinking helped her navigate a hurricane and transform her business. Tune in for some powerful life lessons! #PodcastEpisode #MarrinCostello #JewelryWithPurpose #WomenInBusiness #CreativeEntrepreneur #FashionPodcast #StyleIcon #BehindTheBrand #FemaleFounder #JewelryDesign #LuxuryLifestyle #BusinessJourney #FaithAndFashion #BossTalks #InspiringWomen #PodcastInterview #Design…

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April 16, 2025

STARTED WITH A BEAD KIT, NOW WE’RE HERE WITH MARRIN COSTELLO

Marrin Costello is an American businesswoman, designer, and brand architect. Her career as a creative began at age seven, after receiving a bead kit for Christmas. Selling her creations at local San Francisco Bay Area craft fairs and local boutique retailers while in grammar school, Costello's love for both business…

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