In this episode, I’m back with Part 2 of my August solo, diving deeper into the merchandising decisions that can completely change how your store looks and sells. I’m talking about choosing and placing fixtures, using vintage and secondhand pieces without making your store feel cluttered, and why every prop in your display should have a purpose.
I also get into one of my favorite parts of merchandising: storytelling. I share how I think about the person behind a display, the environment she lives in, and even sight, sound, and scent when creating a concept. Plus, I break down my 30, 60, 90-day approach to slow-moving inventory and when it’s finally time to mark it down and move on.
What’s Inside:
How to choose and place fixtures without overwhelming your store
Why storytelling and intentional props make stronger displays
My 30, 60, 90-day strategy for dealing with slow-moving inventory
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