PART II: HOLIDAY MERCHANDISING THAT MAKES CUSTOMERS STOP AND SHOP— SHELF TALK WITH CO-HOST SUSAN ESAYIAN FEATURING KATE KAUFFMAN
Michelle Sherrier is joined by co-host Susan Esayian and special guest Kate Kauffman, owner of Grease & Glitter Studio, for Part 2 of this special Shelf Talk Holiday Edition. Together, they continue the conversation with even more practical ideas for holiday merchandising, creative inspiration, and cost-effective displays that independent retailers can put into action before the busy season begins.
In this episode, Michelle, Susan, and Kate dive deeper into where great merchandising ideas come from, how to develop a holiday concept without overspending, and simple ways to create memorable displays on any budget. They also share their favorite inspiration sources, discuss budgeting with clients, and offer practical window and tabletop display ideas that retailers can start planning now before the holiday rush.
What's Inside:
- Where to find holiday merchandising inspiration and develop a cohesive seasonal theme
- How to budget wisely for displays and invest in props you'll use year after year
- Budget-friendly window and tabletop display ideas that create a big impact
