HOLIDAY MERCHANDISING THAT MAKES CUSTOMERS STOP AND SHOP— SHELF TALK WITH CO-HOST SUSAN ESAYIAN FEATURING KATE KAUFFMAN

In this episode, Michelle, Susan, and Kate dive into holiday merchandising from every angle, from planning months in advance to creating displays that feel intentional instead of overwhelming. They share ideas for layering holiday throughout the season, building memorable customer experiences, using simple props on any budget, and why storytelling through merchandising matters more than ever for independent retailers. This is part one of their Holiday Edition conversation, with even more ideas coming next week.

What's Inside:

• How to start planning holiday merchandising before the busy season begins
• Budget-friendly display ideas that create a big visual impact
• Why thoughtful merchandising and customer experience help independent retailers stand out

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