Tatum Crews
Vice President of Franchise Sales & Development
Tatum Crews is the Vice President of Franchise Sales & Development at The Spice & Tea Exchange®, where she leads the brand’s national growth strategy and oversees franchise recruitment, onboarding, and system expansion. With more than 15 years of experience in franchise operations, sales, and brand development, Tatum has built a reputation for driving sustainable growth through strong relationships, data-driven strategy, and authentic leadership. She is passionate about connecting entrepreneurs with a brand that celebrates creativity, community, and the joy of sharing flavorful experiences.