TREASURE HUNT BUYING, BOLD TRENDS & STORYTELLING THAT SELLS — SHELF TALK WITH CO-HOST SUSAN ESAYIAN
In this episode, we’re fresh off the Gift Show and gearing up for ASD as we unpack why “treasure hunt” buying might be the smartest margin move independent retailers can make right now. From under-the-radar vendors to bold color trends and food-inspired merchandising, we’re sharing what excited us most on the show floor and how to turn it into sales.
We also dive into why bright, joyful product is everywhere, how heritage ornament buying differs from trend-driven holiday, and how thoughtful storytelling, yes even with pasta and ribbon, creates moments customers remember and buy from.
Ask Michelle and Susan for Shelf Talk! Michelle and Susan will be co-hosting an episode every month! We’re diving into all things design, display, and merchandising—and we want to hear from you! Got a question? Submit it by going to theretailwhorepodcast.com, clicking on SHELF TALK, and we’ll answer it in an upcoming episode. Let’s talk shop and bring your ideas to life!
What’s Inside:
- ASD as Hidden Margin Goldmine. Why this show flies under the radar, what categories are surprisingly strong including fashion, beauty, licensed, and regional, and how treasure hunt sourcing can increase profitability.
- Trend Takeaways from the Floor. Chartreuse, lilac, cabana stripes, Mediterranean vibes, sardines, citrus, farm to table displays, pressed florals, and bold joyful color everywhere.
- Storytelling That Converts. From charcuterie inspired displays and tomato vine candles to ribbon bars and heritage ornament strategy, how to merchandise with intention, not just product.
We also talk about Dallas being up, independent retail momentum, education at trade shows, and why wrapping paper and ribbon might be your most underrated marketing tool.
