In this episode, I’m joined by visual merchandiser Allison Levy to talk about her career in retail, specialty outdoor apparel, fixture design, and visual merchandising. Allison shares how she finds inspiration in unexpected places, including dumpster-dived treasures, and how her love of gardening connects to the way she approaches merchandising…
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🎙️ PART 2 OF MY AUGUST SOLO IS LIVE! I’m back with more merchandising talk, and this time I’m digging into the details that can make or break a display. ✨ What’s Inside: 🪑 Choosing and placing fixtures that work with your space ✨ Using props and storytelling to build…
In this episode, I’m back with Part 2 of my August solo, diving deeper into the merchandising decisions that can completely change how your store looks and sells. I’m talking about choosing and placing fixtures, using vintage and secondhand pieces without making your store feel cluttered, and why every prop…
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You asked, I’m answering! This week, I’m diving into more of your retail questions and sharing how I approach merchandising, inventory, holiday planning, and creating a store that encourages customers to keep shopping. ✨ What’s Inside: Creating displays that tell a story AND encourage add-on sales When I think you…
1.In this episode, I’m back home after a long show season and sitting down for another solo Q&A, answering real questions submitted by retailers. I’m digging into everything from mixing high- and moderate-priced apparel and deciding when Christmas should hit the sales floor to handling those last one or two…
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NEW EPISODE IS LIVE! Today, I'm sitting down with Sara to talk about her incredible journey from Hollywood and fashion PR to launching Los Angeles Fashion Week and building Sisters of Los Angeles. ✨ What's Inside: 🎬 Her journey from Hollywood to fashion and entrepreneurship 🎁 Building and growing Sisters…
Sara Stein is a seasoned brand builder and product developer with a career spanning Hollywood, fashion, and consumer products. Starting at Writers & Artists Agency and Simpson-Bruckheimer Films, she transitioned to fashion PR, founding S Public Relations in 2001. Best known for launching Los Angeles Fashion Week, she represented over…
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Wardrobe stylist and small business advocate Leslie Firkins joins Michelle to talk all things fashion, confidence, apparel, and community. ✨ What's Inside: Building confidence through personal style Bringing apparel and accessories into a retail space Creating fashion events and experiences that build community From taking more risks with what you…
In this episode, Michelle sits down with wardrobe stylist and small business advocate Leslie Firkins to talk about the connection between personal style, confidence, and the retail experience. Leslie shares how her early work in photography led her into wardrobe styling, how she helps people feel more comfortable taking fashion…
In this solo episode, I answer questions from Misty Stachel of 85 Local about how I prepare for wholesale markets, build seasonal concepts, and make buying decisions that support my stores. I share the process I use before, during, and after market to stay organized and buy with intention. In…
NEW SHELF TALK PART 2 IS LIVE! 🎙️ I'm back with my co-host, Susan Esayian, and Kate Kauffman for Part 2 of our Holiday Edition! If you're planning for the holidays, this episode is packed with practical merchandising ideas you can actually use. ✨ What's Inside: Holiday inspiration and planning…
Michelle Sherrier is joined by co-host Susan Esayian and special guest Kate Kauffman, owner of Grease & Glitter Studio, for Part 2 of this special Shelf Talk Holiday Edition. Together, they continue the conversation with even more practical ideas for holiday merchandising, creative inspiration, and cost-effective displays that independent retailers…
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In this episode, Michelle, Susan, and Kate dive into holiday merchandising from every angle, from planning months in advance to creating displays that feel intentional instead of overwhelming. They share ideas for layering holiday throughout the season, building memorable customer experiences, using simple props on any budget, and why storytelling…
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Emily Brooker is the creative director and owner of Esme and Elodie, a women's and plus size boutique in Renton, Washington. Esme and Elodie is known for being size inclusive, sex positive and humor filled. Emily guides her vision of social entrepreneurship and the modern woman into a community focused…
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One of my favorite takeaways from this conversation 💛 The best sales relationships aren't built by selling everything—they're built by giving honest advice, even when it means saying, "This product isn't the right fit for your store." When we put community over competition, everyone wins in the long run. 🎧…
This week's episode gave a little behind-the-scenes look at what's coming next. I'm sharing why I always start with inspiration before any project, plus a sneak peek at what I'm looking forward to at Las Vegas Market. There are some exciting new vendors coming, and I can't wait to see…