Videos

Oct. 8, 2025

MERCHANDISING THAT SELLS BEYOND THE DISPLAY

In this episode, Michelle Sherrier opens up about her hands-on experience transforming Lucy’s store and reflects on the deeper role merchandising plays in retail success. From buying strategies to storytelling through displays, she highlights why embracing change is essential when working with a consultant. Michelle also unveils her new monthly…

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Oct. 6, 2025

Preparing for a Trade Show- Balancing Concepts and Spontaneity

🔔SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/@theretailwhorepodcast Follow my social media accounts: Facebook - https://www.facebook.com/theretailwhorpodcast/ Instagram - https://www.instagram.com/theretailwhorepodcast/ Tiktok - https://www.tiktok.com/@retailwh.repod

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Oct. 2, 2025

Evolving Home Decor Trends- From Shabby Chic to Lakeside Casual

🎉 It’s here! EP 212: SEASONAL SUCCESS AND COMMUNITY ROOTS WITH POLLY HELM is now live! 🎉 Polly Helm shares how she and her husband transformed an old barn into a 5,000 sq. ft. retail store, expanded into a design center, and learned to thrive in a seasonal tourist economy.…

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Oct. 1, 2025

Evolving Home Decor Trends- From Shabby Chic to Lakeside Casual

🎉 It’s here! EP 212: SEASONAL SUCCESS AND COMMUNITY ROOTS WITH POLLY HELM is now live! 🎉 Polly Helm shares how she and her husband transformed an old barn into a 5,000 sq. ft. retail store, expanded into a design center, and learned to thrive in a seasonal tourist economy.…

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Oct. 1, 2025

HOW A SEASONAL SHOP BECAME A YEAR-ROUND SUCCESS WITH POLLY HELM

Polly Helm was born and raised in Kentucky. She has a BA from Eastern Kentucky University and a Masters in Organizational Communications from Miami of Ohio. In 1994 she left corporate sales and moved from KY to Wisconsin to start two small businesses with her husband—a retail store and a…

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Sept. 26, 2025

Finding Inspiration for Unique Holiday Merchandising

#TheRetailWhorePodcast #ShelfTalk #FallMerchandising #VisualMerchandising #RetailTips #RetailBusiness #RetailSuccess #EntrepreneurLife #smallbusinessowner 🔔SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/@theretailwhorepodcast Follow my social media accounts: Facebook - https://www.facebook.com/theretailwhorpodcast/ Instagram - https://www.instagram.com/theretailwhorepodcast/ Tiktok - https://www.tiktok.com/@retailwh.repod

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Sept. 24, 2025

Catering to Realtors and Stocking Gift Baskets with Local Treats

New episode! 🎙️ I’m joined by Reshell “Shelly” Douglas, owner of Not Too Shabby Boutique in Vancouver, WA. From her early days in her family’s bridal salon to running her own store for 25 years, Shelly’s story is full of passion, adaptability, and resilience. 💕 What’s inside: ✔️ How Shelly…

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Sept. 24, 2025

25 YEARS OF RETAIL EVOLUTION WITH RESHELL DOUGLAS

Born in June 1969 and raised in Southwest Washington state, Reshell Douglas grew up surrounded by entrepreneurship, learning the ropes of retail in her family’s bridal salon where she worked in sales, buying, and merchandising. By age 14, she was already attending trade shows as a buyer, and throughout the…

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Sept. 12, 2025

Exploring Merchandising and Store Displays

#PodcastEpisode #RetailPodcast #SmallBusinessJourney #ShopLocal #CandleBusiness #RetailLife #EntrepreneurLife #RetailTips #CommunityOverCompetition #SupportLocal 🔔SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/@theretailwhorepodcast Follow my social media accounts: Facebook - https://www.facebook.com/theretailwhorpodcast/ Instagram - https://www.instagram.com/theretailwhorepodcast/ Tiktok - https://www.tiktok.com/@retailwh.repod

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Sept. 10, 2025

Balancing Retail, Wholesale, and Seasonal Markets as a Small Business Owner

🎙️ New Episode Out Today! 🎙️ Amber Baker, the creative behind Sandy Bottom Candle Co. and Boho Bungalow, shares how she turned a candle hobby into a thriving business. 🌊🕯️ We talk about: ✨ Her shift from restaurants to retail ✨ Balancing wholesale + brick-and-mortar ✨ Curating local goods that…

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Sept. 10, 2025

RETAIL ROOTS AND COASTAL DREAMS

Amber Baker is the creative force behind Sandy Bottom Candle Co., a coastal-inspired candle brand she launched five years ago with a mission to bottle up the essence of coastal living in a cleaner burning soy candle. What began as a hobby at home quickly turned into a full blown…

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Sept. 4, 2025

Leveraging Data and Visuals to Drive Retail Sales

🔔SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/@theretailwhorepodcast Follow my social media accounts: Facebook - https://www.facebook.com/theretailwhorpodcast/ Instagram - https://www.instagram.com/theretailwhorepodcast/ Tiktok - https://www.tiktok.com/@retailwh.repod

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Sept. 3, 2025

Strategically Introducing Expensive Retail Items

🍂 Fall displays that sell! In today’s Shelf Talk, Susan Esayian and I share secrets from gift shows, holiday decor mishaps, and our go-to fall merchandising tricks (think faux fur, wrapped boxes, corn stalks + more). We also answer YOUR questions on displays, pricing, and boosting sales. 🎧 Tune in…

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Sept. 2, 2025

FALL MERCHANDISING SECRETS — SHELF TALK WITH CO-HOST SUSAN ESAYIAN!

1. Susan and Michelle reconnect for another insightful episode of Shelf Talk! They start by sharing their experiences from recent gift shows in Vegas and New York, and how they both took the time to decompress and recharge at home. Susan reveals the challenges and excitement of managing holiday decor…

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Aug. 27, 2025

HITTING RESET AND FINDING YOUR VOICE

In this episode I’m bringing you behind the scenes of what life and business have looked like lately — from the whirlwind of travel and shows, to returning home, resetting, and preparing for an exciting fourth quarter. I open up about lessons learned, new projects, and the power of trusting…

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Aug. 15, 2025

From Garage to Boutique- My Journey as a Small Business Owner

#TheRetailWhorePodcast #RetailBusiness #WholesaleBusiness #ShopLocal #SmallBusinessOwner #RetailSuccess #EntrepreneurLife #BusinessGrowth #SupportLocal #DoItAfraid #PodcastInterview 🔔SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/@theretailwhorepodcast Follow my social media accounts: Facebook - https://www.facebook.com/theretailwhorpodcast/ Instagram - https://www.instagram.com/theretailwhorepodcast/ Tiktok - https://www.tiktok.com/@retailwh.repod

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Aug. 13, 2025

Curating a Unique Maker-Driven Store in Pine Mountain, Georgia

Episode 208 From a small idea to 300+ products and 170 stores! 🛒✨ Today, I’m sharing my chat with Gauge Bailey about building a retail + wholesale business from the ground up. 🎙 What’s inside: • How Gauge and his wife grew their business from a hobby to 300+ products…

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Aug. 13, 2025

TAKING RISKS AND CRAFTING SUCCESS WITH GAUGE BAILEY

Gauge and his wife opened their business just over two years ago with a simple idea: support local makers and small businesses while crafting a few products of their own. That 'few' quickly turned into more… a lot more. Today, they make and sell over 300 different items—everything from all-natural…

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Aug. 8, 2025

Vintage Bag Storytelling- A Retro-Inspired Mini-Movie #retaillife #VintageBag #DebraSzidon

#CassBags #PodcastEpisode #WomenWhoCreate #LeatherGoods #DesignWithPurpose #TheRetailWhorPodcast #RetailPodcast #ShopLocal #EntrepreneurJourney #TheRetailWhorePodcast #PodcastEpisode #WomenInBusiness #FeelGoodGoods #SupportLocal #NewEpisode #RetailReimagined #RetailLife #RetailPodcast #RetailStories #StoriesAndLessons #PodcastsOfIG #PodcastsOfInstagram #SmallBusiness #SmallBusinessAdvice #RetailAdvice 🔔SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/@theretailwhorepodcast Follow my social media accounts: Facebook - https://www.facebook.com/theretailwhorpodcast/ Instagram - https://www.instagram.com/theretailwhorepodcast/ Tiktok - https://www.tiktok.com/@retailwh.repod

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Aug. 6, 2025

Inspiration Sources for Collections and Interiors #CassBags #DebraSzidon

#CassBags #PodcastEpisode #WomenWhoCreate #LeatherGoods #DesignWithPurpose #TheRetailWhorPodcast #RetailPodcast #ShopLocal #EntrepreneurJourney #TheRetailWhorePodcast #PodcastEpisode #WomenInBusiness #FeelGoodGoods #SupportLocal #NewEpisode #RetailReimagined #RetailLife #RetailPodcast #RetailStories #StoriesAndLessons #PodcastsOfIG #PodcastsOfInstagram #SmallBusiness #SmallBusinessAdvice #RetailAdvice 🔔SUBSCRIBE TO MY CHANNEL: https://www.youtube.com/@theretailwhorepodcast Follow my social media accounts: Facebook - https://www.facebook.com/theretailwhorpodcast/ Instagram - https://www.instagram.com/theretailwhorepodcast/ Tiktok - https://www.tiktok.com/@retailwh.repod

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Aug. 6, 2025

THE ART OF CRAFTING CASS WITH DEBRA SZIDON

Cass is a luxury line of leather goods designed and made in California by Debra Szidon. A Jersey girl who now calls California home, Debra blends East Coast sophistication with West Coast ease in every design she creates—from leather handbags to interior spaces and botanical elements. The idea for Cass…

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July 16, 2025

CREATING CONNECTION AND COMMUNITY THROUGH RETAIL WITH MEGHAN

Meghan Wagner is the owner of The Go Girl Shoppe, a unique retail store located in Mebane, NC. She began her entrepreneurial journey in 2012 with a mobile shop on wheels, offering a curated selection of home décor and gifts. In 2014, she opened a brick-and-mortar location in Raleigh, NC,…

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July 3, 2025

Discussing Bike Sales, Merchandising Displays, and Upcoming Pride Windows

🏳️‍🌈 Linnaea’s store isn’t just beautiful—it’s full of meaning too! From statement tables to a pride window competition, every display has a story. ✨ Oh—and yes, there’s always a Christiania bike merchandised front and center 🚲 💬 Watch the full story now & don’t forget to subscribe! #RetailDisplay #StoreDesign #VisualMerchandising…

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July 2, 2025

Finding Inspiration Through Outdoor Adventures and Travels #retaillife

🎙️ Today’s episode is here — and it’s a beautiful one! Linnaea shares how she went from seasonal hire at 16 to owning and evolving one of Santa Cruz’s most beloved shops, Artisans & Agency. ❤️ ✨ What’s inside: • How she transformed the store while honoring its roots •…

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