Natalie Kracht is the owner and creative force behind Natural Grind and The Collective in Grundy Center, Iowa. What started as a small coffee shop dream has grown into a thriving community hub known for its warm atmosphere, inspired merchandising, and deeply personal touch. Natalie has built her businesses with an artist’s eye and an entrepreneur’s heart—curating clothing, home décor, gifts, and coffee experiences that make people feel seen, welcomed, and connected. She brings together quality craftsmanship, trend-forward style, and intentional storytelling, earning Natural Grind recognition among Iowa’s standout coffee shops and establishing The Collective as one of the area’s most thoughtfully curated boutiques.

In this episode, Natalie returns for part two of her conversation with Michelle, diving deeper into the realities of modern retail. From shared brick-and-mortar spaces and POS challenges to selling apparel online, staffing, live sales, and knowing when to say no, this episode is a candid look at what it really takes to keep a retail business moving forward in today’s climate.

What’s Inside:

1. How shared retail spaces, staffing, and separate POS systems can actually work

2. The truth about selling apparel online, discount culture, and customer bartering

3. Why consistency, live selling, and trusting your instincts matter more than ever

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