Today’s episode is LIVE, and if you love merchandising, storytelling, or holiday retail, grab a notebook for this one. 🎄🎧
Barbara Mooney and her daughter Jillian join me to talk about the creativity, planning, and strategy behind Daisy’s Mercantile and the immersive seasonal experiences they create year after year.
WHAT’S INSIDE:
✨ How they turn seasonal concepts into cohesive merchandising, buying, and gift stories
✨ What REALLY goes into their holiday installations, from months of planning and handmade props to closing the store for the big transformation
✨ How Barbara and Jillian work together as mother and daughter while evolving a 22-year-old retail business for its next chapter
We also get into their incredible Christmas on the Silver Screen concept, finding inspiration outside your own store, creating community around retail, and why sometimes you have to stop thinking about the “rules” and let yourself create.
LISTEN NOW! LINK IN BIO
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