Jessica Rennard is the President of NuSource, a female-led micro-wholesale platform powering the demand side of resale. With 15+ years in circular fashion, she partners with leading brands to turn excess, returned, and take-back inventory into scalable resale channels—bridging sustainability goals with real revenue. Known for building from the ground up, Jessica brings a pragmatic, operator’s lens to how brands can unlock value, visibility, and longevity in the secondhand economy.
In this episode Jessica walks us through how NuSource sources, sorts, and redistributes returns and excess inventory to resellers and retailers — creating predictable secondary channels that protect brand value and reduce landfill. We dig into operations, pricing strategies, merchandising one-offs, live selling, and how resale can become a true acquisition channel for brands.
What’s inside
1. How brands can turn returns and take-back programs into revenue streams — real examples and pricing tiers (Lululemon, OGL, and others).
2. The warehouse playbook: sorting tech, grading, fulfillment flows and how to scale one-off inventory operations without breaking margins.
3. Retail tactics that work: merchandising one-offs, department takeovers, and live selling strategies to drive urgency and higher sell-through.
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