EP 242: THE PROBLEM WITH BUYING EVERYTHING YOU LOVE
Fresh off multiple Dallas Market setups and heading into Las Vegas Market, Michelle shares what's working, what's changing, and how she's rethinking her buying strategy for the season ahead. In this episode, Michelle reflects on her recent projects, including the Levant showroom and a unique merchandising project for The Brit outdoor venue. She also shares why she's dialing back assortments, embracing branded merchandise opportunities, and taking a more intentional approach to buying at marke...
Fresh off multiple Dallas Market setups and heading into Las Vegas Market, Michelle shares what's working, what's changing, and how she's rethinking her buying strategy for the season ahead.
In this episode, Michelle reflects on her recent projects, including the Levant showroom and a unique merchandising project for The Brit outdoor venue. She also shares why she's dialing back assortments, embracing branded merchandise opportunities, and taking a more intentional approach to buying at market. From avoiding over-assortment to creating scarcity and keeping inventory fresh, this episode is packed with practical insights for retailers preparing for their next buying season.
What's Inside:
- Lessons learned from Dallas Market and the Levant project
- How branded merchandise can create new revenue opportunities
- Why Michelle is changing her buying strategy to avoid over-assortment
