This week’s episode was a tricky one to write show notes for as I am part of the episode. Michelle and I (Elisa) have been friends for over 40 years and although our professional lives couldn’t be more different, we are truly sisters and have seen each other through many of life’s milestones that include births, deaths, divorce & marriages. Knowing each one of our strengths has definitely allowed this partnership to be successful, which led us to this episode. We thought it would be fun to interview each other and base those interview questions on each one of our industries. Michelle, retail and merchandising and for me, anything digital marketing. Neither one of us knew what the other was going to ask, which we felt made for a very fun, organic and informative episode. The hope is that our listeners will walk away with some additional knowledge both in the retail industry as well as tips on how to maximize your retail store's marketing budget, and ultimately drive foot traffic through the front door.