Nov. 30, 2022


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With the holidays upon us, gratitude & giving back is the theme. This week’s guest is Crystalyn Aucoin, a jewelry designer from New Orleans, Louisiana and the mom of a football-loving boy named Winston. After a decade in the jewelry industry, selling top name brands such as David Yurman, Rolex, and Mikimoto at Aucoin Hart Jewelers she decided to create her own jewelry line based on a need she saw in the market for casual fine jewelry and a mission she felt was bigger than herself. Crystalyn Aucoin Jewelry launched in October of 2018.

A jewelry line was not always part of Crystalyn's vision however, a major life-altering event changed the course of her journey and her outlook forever.

In 2016, she became a widow when her 38-year-old husband Ryan passed away from cancer. His battle included an initial diagnosis of Peripheral T-cell Lymphoma NOS and later Acute Myeloid Leukemia. His life, his encouraging words, and his death ultimately opened her eyes to unapologetically living her purpose. She now navigates life with a heightened sense of gratitude and intention while encouraging others to do the same.

The mission behind Crystalyn Aucoin Jewelry is to empower women to get excited about life and celebrate it with meaningful jewelry.

In 2021, Crystalyn discovered her passion for speaking. She now speaks on a variety of topics including Designing a Life You Love, Designing a Business You Love, and Driving Sales through Connection.

In 2022, Crystalyn was a candidate for Leukemia and Lymphoma Society’s Man and Woman of the year campaign where her and her team raised money in honor of her late-husband. She also allocates a percentage of sales and in-kind donations to local cancer-related non-profit organizations as well as finds peace in helping families who are experiencing the burden of cancer with her annual butterfly release celebrating Ryan’s birthday.

"Choosing to merge my love for jewelry and my passion to help others has been the catalyst for, not only my healing, but my growth."- Crystalyn Aucoin

New Orleans Lymphomaniac Cancer Fund
Karen T. Stall Research & Breast Institute                                         
Donor Match – Be the Match