Recent Episodes

EP 230: MASTERING CUSTOMER EXPERIENCE IN RETAIL WITH MEGHAN WAGNER
March 18, 2026

EP 230: MASTERING CUSTOMER EXPERIENCE IN RETAIL WITH MEGHAN WAGNER

Meghan Wagner is the owner of The Go Girl Shoppe, a unique retail store located in Mebane, NC. She began her entrepreneurial journey in 2012 with a mobile shop on wheels, offering a curated selection of home décor and gifts. ...

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EP 229: THE POWER OF SCENT AND MEMORY WITH TORI DAHL
March 11, 2026

EP 229: THE POWER OF SCENT AND MEMORY WITH TORI DAHL

Tori Dahl’s passion for scent began when she was a little girl growing up on three acres in the Texas hill country. In the spring, Mountain Laurel would bloom with fragrant purple blossoms. On Saturday mornings she would wake...

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EP 228: FROM MASS PRODUCTION TO MAIN STREET MAGIC WITH EMILY WEBB
March 4, 2026

EP 228: FROM MASS PRODUCTION TO MAIN STREET MAGIC WITH EMILY WEBB

Emily Webb is the owner of Emily's Garden. She is 69 years old and lives three miles from a town of 154 people in the northern Sierras of California. She comes from a family of artists and designers who are all good with their hands. She started Emily's Garden in 1981 as a manufacturing company in …

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EP 227: CAR CONFESSIONS, SHOW SEASON RECAP & SMARTER BUYING MOVES
Feb. 25, 2026

EP 227: CAR CONFESSIONS, SHOW SEASON RECAP & SMARTER BUYING MOVES

In this episode I recap a busy show season, share lessons from designing and buying for multiple showrooms and stores, and explain how reports, floor plans, and thoughtful merchandise windows can revive retail sales and creat...

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TREASURE HUNT BUYING, BOLD TRENDS & STORYTELLING THAT SELLS — SHELF TALK WITH CO-HOST SUSAN ESAYIAN
Feb. 18, 2026

TREASURE HUNT BUYING, BOLD TRENDS & STORYTELLING THAT SELLS — SHELF T…

In this episode, we’re fresh off the Gift Show and gearing up for ASD as we unpack why “treasure hunt” buying might be the smartest margin move independent retailers can make right now. From under-the-radar vendors to bold co...

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EP 226: TREASURE HUNTING, TASTE & TURNING TRENDS INTO PROFITS WITH STEPHANIE BERINGHELE
Feb. 11, 2026

EP 226: TREASURE HUNTING, TASTE & TURNING TRENDS INTO PROFITS WITH ST…

Stephanie Beringhele is a mom of two amazing kids, the creator and host of Retail Revelations Inside the Deal, and the VIP Buyer Relations Director at ASD Market Week. She builds and leads high-impact programs that connect re...

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EP 225: RETHINKING RESALE AND RETAIL SURVIVAL WITH JESSICA RENNARD
Feb. 4, 2026

EP 225: RETHINKING RESALE AND RETAIL SURVIVAL WITH JESSICA RENNARD

Jessica Rennard is the President of NuSource, a female-led micro-wholesale platform powering the demand side of resale. With 15+ years in circular fashion, she partners with leading brands to turn excess, returned, and take-b...

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EP 224: FROM COFFEE DREAMS TO COMMUNITY IMPACT WITH NATALIE KRACHT– PART II
Jan. 28, 2026

EP 224: FROM COFFEE DREAMS TO COMMUNITY IMPACT WITH NATALIE KRACHT– P…

Natalie Kracht is the owner and creative force behind Natural Grind and The Collective in Grundy Center, Iowa. What started as a small coffee shop dream has grown into a thriving community hub known for its warm atmosphere, i...

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EP 223: FROM COFFEE DREAMS TO COMMUNITY IMPACT WITH NATALIE KRACHT– PART I
Jan. 21, 2026

EP 223: FROM COFFEE DREAMS TO COMMUNITY IMPACT WITH NATALIE KRACHT– P…

Natalie Kracht is the owner and creative force behind Natural Grind and The Collective in Grundy Center, Iowa. What started as a small coffee shop dream has grown into a thriving community hub known for its warm atmosphere, i...

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EP 222: REINVENTING THE RETAIL CALENDAR
Jan. 14, 2026

EP 222: REINVENTING THE RETAIL CALENDAR

In this episode, Michelle walks through how she tackles post-holiday blues in-store and as a buyer—sharing practical merchandising strategies, sale philosophy, and ways to reinvent existing inventory to keep stores fresh and ...

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WHAT RETAIL LOOKS LIKE NEXT — SHELF TALK WITH CO-HOST SUSAN ESAYIAN
Jan. 7, 2026

WHAT RETAIL LOOKS LIKE NEXT — SHELF TALK WITH CO-HOST SUSAN ESAYIAN

In this episode , Michelle Sherrier and Susan Esayian catch up after a busy market season and dive into what they’re seeing on showroom floors, in merchandising, and across the retail industry. From traveling showrooms and so...

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EP 221: SHEDDING THE OLD, RESETTING THE PATH, AND TRUSTING WHAT’S NEXT
Dec. 31, 2025

EP 221: SHEDDING THE OLD, RESETTING THE PATH, AND TRUSTING WHAT’S NEXT

In this episode, Michelle closes out 2025 with a reflective solo episode about change, resilience, and retail. She shares her move from California to Oregon, joining her local Downtown Business Association, lessons from closi...

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EP 220: NEVER SAY NO — BUILDING RETAIL, RELATIONSHIPS & BRAND POWER WITH SEAN JIMENEZ AND RACHEL BLACKWELL
Dec. 24, 2025

EP 220: NEVER SAY NO — BUILDING RETAIL, RELATIONSHIPS & BRAND POWER W…

Sean Jimenez is a former retailer turned wholesaler with over 25 years in the industry. He currently manages more than 40 sales reps for a multi-million-dollar novelty sock and design company based in Santa Cruz, California. ...

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EP 219: REPLAY: FOREVER FUN WITH NATHAN WALDON
Dec. 10, 2025

EP 219: REPLAY: FOREVER FUN WITH NATHAN WALDON

This week’s guest is Nathan Waldon, Founder of Everything for Nathan & Co . After a bazillion plus years of product development for the big guys, nothing ever scratched his retail itch like opening his own eponymous shops. He...

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EP 218: WHAT IT TAKES TO BUILD A BOOMING LIFESTYLE BRAND WITH LACI HEWETT
Dec. 3, 2025

EP 218: WHAT IT TAKES TO BUILD A BOOMING LIFESTYLE BRAND WITH LACI HE…

Laci Hewett is the founder and CEO of Saltwater Boys Company, a premium coastal-inspired boys’ clothing brand based on Saint Simons Island, Georgia. What started as one crab tee sold in a Facebook mom group has grown into a t...

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EP 217: REVIVING SMALL TOWNS THROUGH RETAIL & ARTISTRY WITH LANNA TRANTHAM & JANET CALHOUN
Nov. 19, 2025

EP 217: REVIVING SMALL TOWNS THROUGH RETAIL & ARTISTRY WITH LANNA TRA…

Lana Trantham runs Grace and Grit, a small-town emporium-style business selling unique kitchen and bath goods, organic pantry staples and handmade personal-care items. Lana learned retail and pottery merchandising from her mo...

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EP 216: REPLAY: OWNER/FOUNDER OF SERGE + JANE - JAMIE CARL
Nov. 12, 2025

EP 216: REPLAY: OWNER/FOUNDER OF SERGE + JANE - JAMIE CARL

S+J is a Lifestyle Boutique featuring Men's, Women's, Kids, Pets, Vinyl, Home + Gifts in our 3 story shop, (4 including their open-air rooftop where they host fashion shows, trunk shows, pop-ups + always a DJ + dance party)! Jamie spent the first 15 years of her career in Retail at Target Corporati…

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EP 215: TURNING VINTAGE INTO VISION WITH JULIE SCHWARZ
Nov. 5, 2025

EP 215: TURNING VINTAGE INTO VISION WITH JULIE SCHWARZ

Julie Schwarz is an East Coast native with over 30 years of experience in the service and retail industries. She’s run a catering company, built a farmers market business from the ground up, and now owns The Mom-Up Shop —a cu...

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EP 214 RETAIL ROUNDTABLE WITH MARY LIZ CURTIN MICHAEL SCHULTZ AND ANDREW GAWDUN
Oct. 22, 2025

EP 214 RETAIL ROUNDTABLE WITH MARY LIZ CURTIN MICHAEL SCHULTZ AND AND…

Mary Liz Curtin is passionate about independent retail. With over 35 years of hands-on experience in the gift, craft, and home industries, her deep understanding of retailers, vendors, and sales representatives gives her a on...

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EP 213: MERCHANDISING THAT SELLS BEYOND THE DISPLAY
Oct. 8, 2025

EP 213: MERCHANDISING THAT SELLS BEYOND THE DISPLAY

In this episode, Michelle Sherrier opens up about her hands-on experience transforming Lucy’s store and reflects on the deeper role merchandising plays in retail success. From buying strategies to storytelling through display...

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EP 212: HOW A SEASONAL SHOP BECAME A YEAR-ROUND SUCCESS WITH POLLY HELM
Oct. 1, 2025

EP 212: HOW A SEASONAL SHOP BECAME A YEAR-ROUND SUCCESS WITH POLLY HE…

Polly Helm was born and raised in Kentucky. She has a BA from Eastern Kentucky University and a Masters in Organizational Communications from Miami of Ohio. In 1994 she left corporate sales and moved from KY to Wisconsin to s...

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EP 211: 25 YEARS OF RETAIL EVOLUTION WITH RESHELL DOUGLAS
Sept. 24, 2025

EP 211: 25 YEARS OF RETAIL EVOLUTION WITH RESHELL DOUGLAS

Born in June 1969 and raised in Southwest Washington state, Reshell Douglas grew up surrounded by entrepreneurship, learning the ropes of retail in her family’s bridal salon where she worked in sales, buying, and merchandisin...

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EP 210: RETAIL ROOTS AND COASTAL DREAMS WITH AMBER BAKER
Sept. 10, 2025

EP 210: RETAIL ROOTS AND COASTAL DREAMS WITH AMBER BAKER

Amber Baker is the creative force behind Sandy Bottom Candle Co., a coastal-inspired candle brand she launched five years ago with a mission to bottle up the essence of coastal living in a cleaner burning soy candle. What beg...

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FALL MERCHANDISING SECRETS — SHELF TALK WITH CO-HOST SUSAN ESAYIAN!
Sept. 3, 2025

FALL MERCHANDISING SECRETS — SHELF TALK WITH CO-HOST SUSAN ESAYIAN!

Susan and Michelle reconnect for another insightful episode of Shelf Talk! They start by sharing their experiences from recent gift shows in Vegas and New York, and how they both took the time to decompress and recharge at ho...

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